Do traditional business cards still matter in today’s digital world? Absolutely! A well-designed card can do more than you think – it’s a subtle yet powerful tool for client communication. It presents your brand, makes follow-ups easier and creates a professional impression. But how do you design a card that doesn’t end up in the bin? Here’s our concise, practical guide.
Less is more
A business card isn’t a billboard. Don’t overcrowd it with text. It should be concise and to the point. Choose simple typefaces because legibility is key. Elegant, straightforward fonts are the way to go. If you want your card to grab attention at first glance, we recommend an inverted design. White font on black or another dark background looks premium and stands out even more.
Tip: To highlight specific parts of the card, such as your logo or name, you can choose spot UV or metallic foil.
Don’t underestimate the choice of paper
Thin or low-quality paper can look cheap and subconsciously reduce trust. We recommend a heavier stock of 300–350 gsm. It’s also worth considering more unconventional options – for example, textile-textured or pearlescent paper. If you prefer to go the classic route, there is matte/gloss lamination or choose a soft-touch finish for a pleasant feel.
Add a QR code
In today’s digital age, a QR code on your business card is a must. Your website, e-shop or portfolio is available to clients with a single scan. We recommend a size of 20 × 20 mm and keeping a quiet zone around it, so the code doesn’t clash with text or other elements on the card.
A tip for an even more striking look:
If you want to add a unique touch to your cards, use our finishing services. With spot UV or metallic foil, your logo or name will pop, and the card will have a premium feel.
Need high-quality business card printing? Contact our experts at Expresta! You can check the price easily in our online calculator.
Frequently asked questions about business cards
1. What is the standard business card size?
The most common sizes are 90 × 50 mm and 85 × 55 mm. The latter is similar to a credit card and fits smaller wallets. When preparing the artwork, leave a 3 mm safe area from the edge (no text inside it) and a 2.5 mm bleed.
2. What exactly should go on a business card?
A good card should include your logo and company name, your full name and title, phone, e-mail, and website. Optionally add an address, tagline, or a QR code linking to your website or social media profiles. Keep it concise and highly readable – minimal text, clear hierarchy.
3. How do I prepare files for print?
Set the final size to 90 × 50 mm or 85 × 55 mm and add 2.5 mm bleed on all sides. Keep text and logos at least 3 mm from the trim within the safe area to prevent anything being cut off. Work in CMYK and use 300 dpi images/graphics. Export it to a print-ready PDF with bleed enabled and, if required, crop marks. For the QR code, stick to 20 × 20 mm, ensure good contrast and a clear quiet zone. Test it on multiple devices before sending it to print.
